Shifting Currents

Good Reads: Lines Between Risk & Reward

Investment Biker (Jim Rogers) — Aug 17, 2020
→ Forms the “Rogers Lens” (macro cycles, commodities, geopolitics, geography).

Fortune’s Formula (William Poundstone) — Sept 6, 2025
→ Basis for the Kelly Criterion section (ROI_Score formula, capital sizing).

A Man for All Markets (Edward O. Thorp) — Sep 19, 2024
→ Forms the “Thorp Lens” (technical advantage, quant anomalies, risk control).

How the Mighty Fall (Jim Collins) — Oct 17, 2022
→ Explicitly cited in SUCCESS vs LOSS Screen (hubris, denial, capitulation, salvation bets).

Business-Focused Growth & Knowledge

Strategy & Vision

Built to Sell (John Warrillow) — Systemize, niche, and create businesses that thrive without the founder.
Built to Last (Jim Collins) — Visionary companies endure by pairing core values with experimentation.
Good to Great (Jim Collins) — Flywheels, Level-5 leadership, brutal facts.
How the Mighty Fall (Jim Collins) — Decline stages, early warning signs.
In Search of Excellence (Thomas Peters) — Bias for action, customer closeness.
Your Next Five Moves (Patrick Bet-David) — Sequencing strategy like chess.
The Effective Executive (Peter Drucker) — Ruthless time discipline, strength focus.

Influence, Marketing & Sales

To Sell Is Human (Daniel Pink) — Selling as human nature; empathy and attunement.
Influence: Science and Practice (Robert Cialdini) — Six persuasion principles.
Purple Cow (Seth Godin) — Remarkability as marketing edge.
Everybody Writes (Ann Handley) — Practical writing & discovery techniques (Boolean search, content leverage).
The Art of Seduction (Robert Greene) — Framing, pacing, and attention as currencies.
SEO Workbook (Jason McDonald) — Stepwise SEO process.
Google Power Search (Stephan Spencer) — Advanced search as research leverage.
How to Sell Art Online (Artist Profits) — Niche e-commerce and trust building.

Leadership & Coaching

Coaching for Performance (Sir John Whitmore) — GROW model; managers as coaches.
Leadership Pipeline (Charan, Drotter, Noel) — Scaling leadership through transitions.
Leadership: Touching Others’ Lives (Jim Rohn) — Integrity and personal example.
Zero Negativity (Ant Middleton) — Positivity as leadership discipline.

Innovation & Creativity

Where Good Ideas Come From (Steven Johnson) — Innovation ecosystems and slow hunches.
So Good They Can’t Ignore You (Cal Newport) — Career capital and mastery.
Colour: Travels Through the Paintbox (Victoria Finlay) — Creativity through materials, culture, and history.
Moonwalking with Einstein (Joshua Foer) — Memory as competitive edge for learning.

Business Growth

Build Systems — Warrillow, Collins, Drucker.
Scale Influence — Pink, Cialdini, Godin, Handley.
Lead Teams — Whitmore, Rohn, Charan.
Market Smart — SEO, Google Power Search, Greene, Artist Profits.
Innovate Consistently — Johnson, Newport, Foer, Finlay.

Business Growth Strategies